Policy Compliance is integral to Digital Advertising Success
Ensuring a trustworthy and secure digital experience comes at a price. It requires your website and ads to align with the customer's expectations and platform-specific guidelines and adhere to country-specific regulations. Notably, a few business domains, such as Healthcare, Services, and other consulting sectors are more susceptible to oversight in policy adherence. At the same time, many e-commerce retailers struggle to maintain feed quality, and fall for product data mismatches.
While compliance with the Trust and Safety policies yields business continuity and a competitive edge, it also entails additional costs for digital advertisers. In general, these costs fall into two categories:
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Cost to Compliance
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Cost of Inaction
Cost to compliance
For small and medium businesses it becomes very tedious and costly when they need to
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400+ Google Ads policies to comply with, needs immense operation effort and diligence to stay compliant, and
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10% of the marketing budget is spent on average to resolve compliance issues
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Cost of Inaction
10
10 days is the average time it takes to reactivate an account once suspended for a policies
20
%
Advertisers achieve 20% lesser CTR and 50% lesser clicks because of non-optimized feed
5
%
5% product listings in the Google Merchant Center (Google Shopping) are always suspended
17
%
Only 17% counterfeit products are never reported, while 78% brands find their counterfeits selling online
We help optimize your Advertising Costs,
that's where we Shine
Policy Experts
10+ years of experience in making policies at Google, helping advertisers to overcome suspension. We know exactly what it takes to resolve compliance issues
Trained Ops team
We have a team of 20+ dedicated and smart folks, trained in content moderation, fixing policy issues, and feed/campaign optimization services
Feed Masters
Our team specializes in resolving Google merchant center feed issues and troubleshooting crawlers. So, no more ad suspensions due to data mismatch
Automated Alerts
Stay on top of your Ads performance,, and get deeper insight with out red, orange, and Yellow alerts.
Know within minutes, if your Product listings or Ads are suspended
Feed Optimizers
We have a track record of achieving more than 250% Return on Ad Spend, by optimizing the Merchant Center feed, and optimizing Ad campaigns
Domain experience
From e-commerce to healthcare, we've tackled diverse ads policy challenges for ouclients in retail, healthcare, dental, real estate, travel, and more
All Google Formats
We have experience with Search Text Ads, Shopping Ads, Performance Max, Retargeting Local Ads, Free listings, and Vehicle Ads. Anything Google, we can help
Risk Audits
We proactively assess and detect any policy or product data risks. We have developed exhaustive checklists for individual policies to Audit websites and product feed
Know more about our Services
Meet Rajanikar Kumar,
Our Founder, ex- Googler
Before founding XafeAds, Rajanikar spearheaded Trust & Safety at Google, specializing in Google Ads and Google Merchant Center. With hands-on experience in designing and enforcing Ads policies, he guided countless advertisers and shaped Google Ads Policies while enhancing operational standards with advanced analytics.
His mission: forging a secure, trustworthy advertising ecosystem for advertisers, publishers, and Ads platforms.
